You are a business owner and understand that your customers are the oxygen of your business. You will stay in business as long as your customer come and generate revenue for your company. So, take in consideration that customer appreciation matter. Do not overlook at it and start giving thanks to the people who keep your doors open. Mistakenly, many businesses wait until the end of the year to send an extra token to their customers. You don’t need to wait for the holidays to do that. Why Does Customer Appreciation Matter? Customer appreciation seems more like a company value than an essential business strategy. Some businesses may choose to prioritize their customers more than others. But customer appreciation should be a priority for every business for a few reasons. Customer appreciation helps improve customer retention. Happy customers turn into repeat customers. Shoppers and clients are more likely to come back again and again when they feel they get g